GROW & CEOAcademy
An online CEO school for new entrepreneurs

“I have an idea” to “I’m open for business.”

Grow & CEO Academy is an online school for future CEOs. When you enroll, you become a student of the academy and a member of the Grow & CEO Society. Our hands-on, real-world lessons take you through every step of starting a business, in the right order, so you’re prepared for the real world and ready to lead as a CEO. Learn at your own pace, with lifetime student access.

$97 Tuition · lifetime student access or 4 payments of $24.25 with Afterpay Spin the wheel for a scholarship
  • Self-paced, no deadlines
  • Lifetime student access
  • 7-day refund policy
  1. Your ideaWhere you are today
  2. Grow38 lessons
  3. Create36 lessons
  4. Educate29 lessons
  5. Overcome45 lessons
  6. OpenYour business, launched
The problem

You have the idea. You don’t have the order.

The internet is full of business advice: a video about LLCs, a post about branding, someone selling a course on ads. None of it tells you what to do first, what to do next, or what you can skip for now.

Do I form the LLC before I build the website? When do I open a bank account? How do I price this?

Grow & CEO Academy puts every step in order, explains each one in plain language, and links it to a checklist so you always know where you are. You stop collecting tips and start building, one lesson at a time.

This school is for you if

  • You have a business idea, or want one, and don’t know where to start.
  • You’re starting while working a job, raising a family or going to school, and need to go at your own pace.
  • You started once, got overwhelmed and stopped.
  • You want to do it properly: registered, organized, priced right and ready for customers.
  • You’ve never thought of yourself as a CEO, and you’re ready to.

It isn’t for you if

  • You’re looking for a get-rich-quick plan. This school teaches you to build a real business step by step, and that takes work.
148 lessons · 4 sections

Grow. Create. Educate. Overcome.

Each section ends with a final project, so you finish with real pieces of your business, not just notes.

Section 1

Grow

38 lessons

Become a CEO: mindset, goals, your business model and customer service. It also includes “after you launch” units on numbers, systems and growth.

You walk away with
  • Your CEO Operating Plan
  • A Customer Service Playbook
  • A 90-day Growth Plan
Section 2

Create

36 lessons

Your idea, market research, offer, product, name, brand, website, policies and business plan.

You walk away with
  • A tested offer and product menu
  • Your name, brand kit and website plan
  • Customer policies and a business plan
Section 3

Educate

29 lessons

LLC and registration, EIN, banking, bookkeeping, budget, pricing, taxes and hiring a team.

You walk away with
  • Your setup order, step by step
  • A startup budget and cash plan
  • Prices that cover your costs
Section 4

Overcome

45 lessons

Fear, procrastination, taking action, launch prep, operations, sales and the launch itself.

You walk away with
  • A 30-day action plan
  • A launch roadmap and launch-day guide
  • Your first sale, done right

Every lesson is open from day one. A suggested order keeps you moving without feeling lost.
The setup, legal and tax lessons follow U.S. rules: LLCs, EINs, IRS taxes and state registration.

A look inside

See the school before you enroll

Real screens from the academy, shown with a sample student. Swipe or use the arrows.

The academy dashboard for sample student Jane Doe, with 14 of 148 lessons done and the Grow section 37% complete
DashboardYour dashboard shows where you are in all four sections and what to do next.
A lesson in the Grow section on a cream reading page
A lessonEvery lesson opens with what you’ll learn, then teaches it step by step with examples, practice and a task for your own business.
The Business Checklist with the first Grow steps checked off
Business ChecklistEvery startup step in order, each linked to the lesson that teaches it. Download it as a PDF.
The Resource Library with category filters and free IRS and USPTO links
Resource Library193 tools, platforms and official links, organized by category, with the free ones clearly marked.
The Plan It Like a CEO planner home screen with its ten planning sections
Plan It Like a CEOYour built-in startup planner: brand, market, product, marketing, money and more, in one place.
The Game Center showing game cards for CEO Startup Tycoon, City Builder, Marketplace, Brand Studio, Cash Flow Dash and Marketing Wars
Game Center23 business games, from CEO Startup Tycoon to the Customer Service Career Simulator.
The Grow & CEO Society home feed with a pinned welcome from Alijae
Grow & CEO SocietyThe members-only community: posts, wins, Ask the CEO, chat, messages and members. Example posts shown.
CEO Radio with the song Welcome to the Hive and the playlist
CEO RadioOriginal Grow & CEO study music that follows you on every page.
A sample student ID card for Jane Doe with the student ID shown as Pending
Student IDEvery enrolled student gets a student ID card. Shown here as a sample.
My CEO Progress overview with progress in each of the four sections
My CEO ProgressYour lessons, badges, pace, checklist and CEO Checkup, all together.
Everything included

More than lessons. A real school.

When you enroll, you become a student of the academy and a member of the Grow & CEO Society. Everything below comes with your enrollment. Nothing is sold separately.

Business Checklist

Every startup step in one list, each linked to the lesson that teaches it. Check things off as you go, and download it as a PDF.

Plan It Like a CEO

A built-in startup planner where you plan your own business while you learn, from idea to launch.

My CEO Progress

Your lessons, badges, pace planner and CEO Checkup in one place, so you always know what’s next.

CEO Radio

Original Grow & CEO study music to play while you work.

  • Welcome to the Hive 3:11
  • CEO in Training 1:30
  • Queen of the Hive 2:50
  • You Did It, CEO 3:16

Your Student ID

Every enrolled student gets their own student number and ID card.

Grow & CEO Academy · Student
Jane Doe
Sample card

Certificate of Completion

Finish the school and your Certificate of Completion unlocks, with your name and your business name on it, signed by me. Students can print it or save it as a PDF.

Self-paced with no deadlines, and lifetime student access, including updates as lessons improve.

Play before you enroll

Try a real game for one minute

These are real games from the academy’s Game Center, not videos. Pick one and play it for 60 seconds. Students get all 23 games, with no time limit.

These are 3 of the 23 games in the Game Center. Students also get games for branding, cash flow, marketing, hiring, payroll, taxes and more.

The community

You won’t build it alone

The Grow & CEO Society is the members-only community inside the academy. Post your progress, ask questions, celebrate wins and find an accountability partner.

Grow & CEO Society A look inside · example posts
A
AlijaeFounderAnnouncement · pinned

Welcome to the Grow & CEO Society! This is your space to share your work, ask questions, celebrate wins and get support. Start with Grow if you’re new. Take your time; there’s no deadline here.

Monday GoalsEvery Monday, 8:00 AM

What are your top 3 goals for your business this week? Reply below, then come back Friday and tell us how you did.

P
PriyaWin · 5 hours ago

WIN: I got my EIN today! Took 10 minutes on IRS.gov, exactly like the checklist said. Never paying a website for it.

41
A

Alijae YES Priya! That’s a real business milestone. Next stop: business banking.

T
TonyQuestion · yesterday

How do I know if I’m charging enough? I’ve been pricing by what the other lawn guys charge.

A

Alijae Great question, Tony. Start with your real costs, then add your profit margin. Competitor prices are a reference, not your price. Work through Pricing Strategy in Educate.

M
MarcusPost · yesterday

Finished my brand kit! Colors, fonts and logo variations are done. Feedback welcome before I build my website.

These example posts come from the academy’s demo. Real members’ posts stay private to members.

Free preview

Read the first lesson now

This is part of Lesson 1, word for word from the academy. See how the lessons read before you enroll.

Grow · Lesson 1 of 148

Who Is a CEO? Entrepreneur, Owner and CEO

What you’ll learn
  • Explain the difference between starting, owning and leading a business
  • List the roles you cover today
  • Name the roles you will need to cover later
Lisa’s story: Meet Lisa

Meet Lisa. She works full-time as a marketing assistant, has a little money in savings, no business experience, and a voice in her head that keeps asking, “Who do you think you are?” She has wanted her own business for years, but she kept waiting until she had more money and more confidence.

When she enrolled in Grow & CEO Academy, she decided to stop waiting. Her goal: start a real business while keeping her day job, and spend less than about $500 to get it off the ground.

Lisa is a fictional student. Her story shows what the journey can look like, not a promise of results.

When most people hear the word CEO, a specific image comes to mind: a corner office, an expensive suit, someone who has already made it. That image is not just incomplete. It is actively harmful to beginner entrepreneurs, because it creates the belief that the title of CEO is something you earn after success, not something you claim before it.

Here is the definition this course operates from:

A CEO is any person who takes full ownership and responsibility for building and running a business.

That is it. There is no revenue threshold. No team size requirement. No age minimum, educational credential, or family background prerequisite.

The Employee Identity vs. the CEO Identity

Employee identityCEO identity
Waits to be told what to doCreates the direction
Asks for permissionMakes decisions and owns them
Avoids risk to maintain securityCalculates risk and moves forward anyway
Measures success by hours workedMeasures success by outcomes produced
Fears failure as a verdictTreats failure as data
Works in the businessWorks on the business

Entrepreneur, Business Owner and CEO: What’s the Difference?

An entrepreneur is a person who starts something new and takes on the risk of it. A business owner holds the ownership of an operating business. A CEO is the person responsible for the direction and results of the whole organization.

In a large company, three different people might fill these roles. In a one-person business, you fill all of them at once. The title describes responsibility, not size.

Check your understanding

Maya runs a one-person cleaning business with $800 a month in sales. Can she be called the CEO?

Which task is most clearly a CEO task? (a) Cleaning a client’s kitchen. (b) Sending an invoice. (c) Deciding to raise prices for new clients next month.

The full lesson continues with a worked example, guided practice and your first deliverable: a role list for your own business.

Keep going
The Grow & CEO bee
Why I built this school

Hi, I’m Alijae.

I’ve wanted to be a business owner since 2015. For years I researched everything, and I was always the person people came to for business advice. They all said the same thing: they wanted to start, but didn’t know where to begin, and the good resources cost an arm and a leg.

So I created a school where you can Grow into your CEO mindset, Create your business, products, logo and website, get Educated on taxes, LLCs, your EIN and more, and Overcome the fear of starting.

That last one is personal. For years I didn’t start because I was scared to fail, scared nobody would buy. What finally moved me was knowing that somebody out there needs this.

“Somebody out there needs this. I don’t want money to be the reason you never start.”

That’s why I kept the tuition small. It’s my way of giving back, while still running my business and caring for my family. You shouldn’t have to pay thousands of dollars like a traditional college to learn how to start a business.

Grow & CEO Academy is the brand closest to my heart at Glorich Holdings LLC. This is my school, and I want you to enroll. I want to give you the chance to become a CEO.

AlijaeFounder & CEO, Grow & CEO Academy
Enroll now
Student reviews

What students say

Only enrolled students can write a review. Every review here comes from a real student.

Student reviews are coming

Our first students are going through the school now. When they share their thoughts, you’ll read them here in their own words, with their photos. We don’t post made-up reviews.

Students: write a review
Enrollment

Enroll as a student. Train as a CEO.

Our lessons are hands-on and based on the real world, so you’re prepared for what really happens when you start a business, and ready to lead it as a CEO. Tuition is paid once. There are no monthly fees.

As a student, you get

  • 148 lessons in Grow, Create, Educate and Overcome
  • Business Checklist, downloadable as a PDF
  • Plan It Like a CEO startup planner
  • Game Center with 23 games and the Career Simulator
  • Membership in the Grow & CEO Society
  • CEO Radio study music
  • My CEO Progress, Student ID and Certificate

Can’t afford it right now?

I give out scholarships on my TikTok Lives. If you have a scholarship need, email me at gceoacademy@glorichholdingsllc.com.

Grow & CEO Academy

Student enrollment, with lifetime student access

$97 one-time tuition
Enroll now

or 4 payments of $24.25 with AfterpayChoose Afterpay at checkout. Payments every 2 weeks, if Afterpay approves you.

Have a scholarship code? Enter it in the “Add promotion code” box at checkout.

Spin the wheel for a scholarship: one free spin could bring your tuition to $27.

7-day refund policy. How it works · Terms

After you enroll

What happens next

  1. 1Enroll

    Pay your tuition with a card, or split it into 4 payments with Afterpay. Use your scholarship code if you have one.

  2. 2Create your student login

    Right after checkout, you set up your login and your name. You become a student with your own student ID.

  3. 3Start Lesson 1

    Every lesson, game, the planner and the checklist open right away. Say hello in the Grow & CEO Society.

Free spin

Spin for a scholarship

Enter your email and spin once, free. No purchase needed to spin. Most spins win a scholarship code. Land on Scholarship and your tuition drops from $97 to $27. One spin per email, and codes are good for 7 days.

By spinning you agree to the official rules below. We use your email as described in our Privacy Policy.

Official rules

Who can spin: anyone 18 or older. One spin per person and per email address, one time only. After you spin, the wheel won’t spin again for that email. No purchase is needed to spin.

Prizes: most spins win one scholarship code for Grow & CEO Academy tuition. “Better luck next time” doesn’t win a code. The wheel’s slices are the same size, but the chances are not. Here are the real odds:

PrizeHow rarePrice with codeChance

Limits: the biggest prizes have a limit on how many people can win them each month (shown above). When that limit is reached, the slice is skipped and the spin lands on another slice.

Using your code: codes take money off the regular $97 tuition. Each code works once, for one enrollment, and expires 7 days after you spin. Codes can’t be combined with a scholarship price or another code; if the scholarship price is lower, you pay that. Codes have no cash value and can’t be sold or transferred.

Fair play: spins made with fake or duplicate emails may be cancelled. The 7-day refund policy still applies to anything bought with a code.

Sponsor: Glorich Holdings LLC, the parent company of Grow & CEO Academy. Void where prohibited.

Try it for 7 days. If it’s not for you, get your money back.

Look around, read some lessons, play a few games. If within 7 days you decide the school isn’t right for you, ask for a refund. As long as you’ve only used a small part of the school, you get your money back.

It works like returning a video game you barely played. You can try it, but you can’t finish the course and then return it. Here’s what “a small part” means:

  • 25% or fewer of the lessons
  • No section badges earned yet
  • 3 or fewer games finished
  • 2 or fewer Career Simulator shifts
  • 25% or less of the planner and checklist filled in
  • 15 or fewer CEO Radio song plays

To ask for a refund, email gceoacademy@glorichholdingsllc.com with the email you enrolled with.

The 7 days start on the day you enroll. Your progress is saved in your account, so we can check these numbers quickly and fairly.

Questions

Frequently asked questions

How do I contact you?

For anything (questions, scholarships, refunds or help with your account), email gceoacademy@glorichholdingsllc.com.

Do I need a business idea before I enroll?

No. The Create section starts with finding and testing an idea. If you already have one, you’ll check it against real customers before you spend money on it.

Do I need experience or a lot of money to start?

No experience needed. The lessons start at the very beginning and explain every term. The school also shows you how to start lean and test before you spend, so you put money in only where it counts.

How long does it take?

As long as you need. There are no deadlines and no live classes you have to attend. If you like a goal, the pace planner in My CEO Progress helps you pick a finish date and shows how many lessons a week gets you there.

What do I get as a student, and for how long?

As a student you get all 148 lessons, the Business Checklist, Plan It Like a CEO, the Game Center, membership in the Grow & CEO Society, CEO Radio, My CEO Progress, your Student ID and your Certificate of Completion. Your student access lasts for life, including future updates to the lessons.

How does the payment plan work?

At checkout, choose Afterpay to split the price into 4 payments, every 2 weeks. At the regular $97 tuition that’s about $24.25 per payment. You get full access right away. Afterpay decides who is approved, and its own terms apply.

What is the refund policy?

You have 7 days from enrollment to ask for your money back, as long as you’ve used only a small part of the school:

  • 25% or fewer of the lessons
  • No section badges earned
  • 3 or fewer games finished
  • 2 or fewer Career Simulator shifts
  • 25% or less of the planner and checklist
  • 15 or fewer song plays

It’s like returning a game you barely played: enough to try it, not enough to finish it and return it.

To ask for a refund, email gceoacademy@glorichholdingsllc.com.

How do scholarships work?

I give out scholarships on my TikTok Lives, so come to a Live. You can also win one with a free spin of the wheel on this page. If you have a scholarship need, email me at gceoacademy@glorichholdingsllc.com.

What is the Grow & CEO Society?

It’s the members-only community inside the academy: a feed, group chat and private messages. Every week there’s Monday Goals, Wins Wednesday and a Weekly Challenge to keep you moving. Only enrolled students can see it.

Does it work on my phone?

Yes. The academy runs in your web browser on a phone, tablet or computer. Your progress is saved to your account, so you can switch devices and pick up where you left off.

Is the certificate accredited?

No. It’s a Certificate of Completion from Grow & CEO Academy that shows you finished the school. It isn’t college credit or a license.

Can I enroll from outside the U.S.?

Yes, but know that the setup, legal and tax lessons follow U.S. rules: LLCs, EINs, IRS taxes and state registration. The mindset, branding, marketing, customer service and launch lessons work anywhere. Afterpay is only available to U.S. customers.

Is this legal or tax advice?

No. The lessons teach how business setup, taxes and registration work in the United States, so you know what to do and what to ask. For decisions about your own situation, the school shows you when to check with a tax professional or attorney.

How do spin-the-wheel codes work with scholarship prices?

Spin codes take money off the regular $97 tuition, and each one expires 7 days after you spin. They can’t be combined with a scholarship price. If one is running and it’s lower, you pay that.

Prepare for the real world. Become a CEO.

Hands-on, real-world lessons in the right order, a checklist, a planner and a community of students beside you. Enroll today and start Lesson 1 tonight.

$97 Tuition · lifetime student access
Enroll now